8 months ago

Perrier chooses Athens for its global campaign

Share on facebook
Share on twitter
Share on linkedin

During COVID-19 when the watchword is keep it small or go remote, Athens hosted one of the biggest commercials in 2020. 

Shot in Athens over 4 days, it features an international crew with credits such as The Bourne Ultimatum, Quantum of Solace, Indiana Jones, True Detective, Skyfall, Harry Potter, Walk The Line.

Cary Joji Fukunaga

With a two-month prep period, the international crew of 40 arrived in Greece to prep and rehearse prior to shooting. For a commercial, the scale of production resembled a feature film. Production demands were challenging, with multiple units, 3 cameras and numerous stunts. With the key production team plus a local crew of 220 people and 150 talent and extras, numbers rose to 400 on set.

Kotzia Square

The elaborate chase sequence was shot on exterior rooftops on various levels involving a 6 day build and 3-day rehearsal to achieve the stunt of the woman jumping across the antennas to escape the crowd.

Kotzia square

Roads, squares and major streets of the capital were shut down completely – an unusual feat for commercials in Greece. Green Olive Films worked closely with the Athens Film Office, The Municipality of Athens and the Mayor’s office to achieve this.

Perrier “Heat”Advertising Agency: Ogilvy Paris

Director: Cary Joji Fukunaga

International Production Company: Gang Films 

Co-Production: Independent Films

Executive Producer: Jean Villiers

DOP: Phedon Papamichael

Production Designer: Ethan Tobman

Costume Designer: Jany Tamime

Stunt Coordinator: Lee Morrison

VFX: MPC | Paris

Music: Saint-Preux – Concerto Pour Une Voix

Greek Team
Service Production Company: Green Olive Films 

Executive Producer: Simos Manganis

Executive Producer: Maria Kopanou

Line Producer: Kostas Raftopoulos

Production Manager: Pantelis Kakaroglou

1st Assistant Director: Emmelia ChatziandreouLocations: Athina Kosmidou, Nikos Filippakis

Art Director: Dafni Kalogianni

Styling: Natassa Sarri

Casting: Lydia Georgana