A seasoned media executive, I began my career in Marketing and Sales Management for the music industry in Iceland, representing Sony Music and Warner Music. I later transitioned into production, co-founding Wiz-Art (now STORM), a leader in digital content. I launched PoppTV, Iceland’s first 24-hour music TV station, and founded VYRE, a UK-based content management company. I’ve held executive roles at Sagafilm and 2AM Films, overseeing international investments and Nordic expansion. With deep expertise in content creation, business development, and media innovation, I’ve played key roles in shaping the digital and broadcast landscape in both Iceland and the broader Nordic region.